Campaign to re-launch Hyperoptic's brand, hinging around their ultrafast 1Gb broadband service. Hyperoptic’s offering is faster than BT, Sky and Virgin Media’s fastest packages put together, so it was this that we used as the core of our campaign. Createing a range of specific lines and activations which played heavily on their positioning, we Personified and juxtaposed the frustration with slow internet speeds, with peoples frustration on their delayed commutes.
These activations being type-focussed, I was also challenged to create a custom piece of type design that graphically illustrated the greater speeds offered by Hyperoptic. Using pixelation and resolution I created the loads faster lock up as a visual metaphor for the vastly greater speeds offered by Hyperoptic.