Logo and identity design for the 2022 instalment of Leo's GPC. A few times each year, Leo Burnett’s creative leaders from around the world convene to review the agency’s latest creative campaigns and new client work at the Global Product Committee (GPC). This year, the event was hosted by Leo's Global CCO, in her home city. As such she wanted to pay tribute to the pride and pop culture of London, with the theme “Leo Britannia.”
The project revolved around a very punk inspired aesthetic, the idea of re-appropriation, censorship and defacing. Sprinkling quotes, lyrics and pop culture references throughout, to both show off the creative heart of our London agency, and celebrate our rich visual pop-heritage.