Kate Wright PT
Kate works to help empower people through taking control of their diet and fitness. She helps clients to realise their potential, by helping them to believe in themselves & find that confidence in their ability to achieve. She needed a bold 'no frills' identity that really embodied this self belief and confidence. Creating an easy to use brand system to follow this through from her logo and guidelines to her online and social media presence.
The logo is built around the existing visual architecture of the gym, it borrows its circular form and flipped characters from the bumper plate, not only is this synonymous with fitness, but it allows for a simple playful type-mark, that can be rotated, cropped and viewed from any angle, much like the humble bumper plate itself.