DEATHiO is a brand created to help those through the often confusing, difficult process of dealing with death in this modern society. They wanted to create a brand that illustrated their modern, approachable attitude towards death.
The brand mark was created combining 2 visual elements. The sun dial charts the passage of time, and it's symbolic association to life. As a clock it represents the time spent alive and the fact that life, like time is unchangeable, constant. The second, the circle, represents the circle of life, the spiritual belief that life is a circle, never ending.
That death is not the end.