The brief was to create a campaign for Panasonic's new EL series epilators, centred around the USPs of this new range.
Partnering with photographer Emma Tunbridge, we have produced an eye-catching suite of imagery and messaging that gets straight to the point for our audience. With iterations to cover each key feature and device in the range, the assets can be adapted to suit various markets and channels including online, print and in-store.
“Smoother. Faster” echoes the demanding lifestyle of our target audience, calling out key product features against the backdrop of vibrant, fashion-forward imagery and heroing beautifully smooth skin.