Cheez-Hit? Cheez-It
Cheez-It, the iconic US snack brand, has made it across the pond. Tasked with launching an integrated campaign spanning TV, Social, Radio, OOH & POS. Working within the boundaries of their existing brand world, we had to come up with a complete campaign look and feel. Creating new and distinctive brand assets from our snack shaped pupils, to our Cheezy EDM inspired waves.
Across radio, audio spots will feature our original EDM track alongside the slogan “Crunch it. Taste it. Feel it. Cheez-It”. As well as a 'chip-head' snapchat and instagram filter & custom stickers, all designed to create brand intrigue and engagement.
Our large-scale OOH placements featuring our distinctive device of swirling red-and-yellow eyes and snack-shaped pupils, to further amplify the ‘Cheez-Hit’ taste experience!